PR advertise aggrandize aggrandizement amplification amplify bark big talk bill blowing up blurb boost bright light build up bulletin burlesque caricature carry too far celebrity circularize common knowledge cry cry up currency daylight dilatation dilation draw the longbow eclat enhancement enlargement establish exaggerate exaggerating exaggeration excess exorbitance expansion exposure extravagance extreme fame famousness give a write-up give publicity glare go to extremes grandiloquence heightening herald hoopla huckstering hue and cry hyperbole hyperbolism hyperbolize inflation inordinacy lay it on limelight magnification magnify make much of maximum dissemination notoriety overcharge overdo overdraw overemphasis overestimate overestimation overkill overpraise overreach overreact oversell overspeak overstate overstatement overstress patter pile it on pitch placard plug post post bills post up press notice press-agent prodigality profuseness promote public eye public knowledge public relations public report publicity publicity story publicize publicness puff puffery puffing up reclame report sales pitch sales talk sell sensationalism spiel spotlight stretch stretch the truth stretching superlative talk big talk in superlatives tall talk tout touting travesty trumpet write up write-up